The Artemisia

Artemisia is a pioneering organization focusing on social businesses in Brazil. It seeks to attract and train qualified people who will build and develop new business models that contribute to reducing socioeconomic inequalities around the world.

Founded in 2002, Artemisia started operating in Brazil in 2004. Soon after, in light of an ecosystem that proved highly favorable for fostering social businesses, the country was chosen as the organization’s operational base. Its favorable conditions include a sound and growing economy, available access to technical and financial resources, sophisticated civil society organizations and companies, high level of entrepreneurship, and above all a wealth of people willing to contribute to solving the critical social problems of Brazil.

To develop the field of social businesses in the country, Artemisia prioritizes three action strategies:

Providing practical training to people who need specific knowledge and capabilities that would allow them to start or to operate social businesses;
Selecting and supporting early-stage social businesses with high potential of delivering social and economic impact by providing them with all technical and strategic dimensions required to ensure their consolidation and accelerate their growth;
Contributing to articulate key players and attract critical mass to the social business field.

Artemisia works to develop a field for exemplary social businesses because it believes they may and should be directed towards reducing poverty and creating new opportunities for the low-income population. But the organization goes even further, as it believes Brazil may become an international cluster for social businesses, attracting talent, innovation and investment from across the globe to reshape and resignify the true role businesses may play in developing our society.

MISSION

To inspire, develop and articulate people to build a new generation of business whose products and services will help reduce poverty.

VISION

São Paulo as an international cluster for businesses capable of solving social challenges.

VALUES

Entrepreneurship
We stimulate people to bet on their own dreams, and to put ideas into practice to effect positive social changes and transform realities.
Excellence
We guide our actions to reach high quality levels, and are fully committed to and transparent with our target audiences and partners.
Global learning
As part of a global community, we strongly support the exchange between different countries and realities to foster new models, generate innovation and multiply knowledge.
Community
We believe in the building of a collective vision for the world that would allow us to integrate the different know-how of the groups in which we take part.
Integrated approach
We always consider the personal and professional aspects as an integrated reality, thus ensuring the comprehensive development of each and everyone.
Flexibility
We allow ourselves to continuously innovate in the belief that there are no absolute truths. Our mission is both clear and well defined, but we are flexible as to the path we wish to take to achieve it.
Diversity
We challenge our own world views by creating a multicultural work environment that welcomes and learns from different opinions. This allows us to build business models with increased chances of success.